Three Marketing Tips to Jump Start Your Messaging

  1. You can’t start a conversation if you tell all before you are asked a question.
    Become interesting and engaging by telling what you or your business does with 1 compelling photo and three words?
  2. “Think Different” and lead with your brand promise “to inspire moments of optimism and uplift.” “Never Stop Communicating” it. Make it front and center. “It’s The Ultimate Driving Machine” of your sales pipeline. “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

    “Think Different” – Apple Company
    “To inspire moments of optimism and uplift.” – Coca-Cola
    “Never Stop Communicating” – Articulon
    “It’s The Ultimate Driving Machine” BMW
    “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” – Starbucks

  3. The best marketing materials are about your CUSTOMER! Be clear, be brief and guide the narrative. Communicate 📣 👂 only three points: 1️⃣ What problem does your CUSTOMER have or what do they want/need that you can provide, 2️⃣ How will you do it FOR THEM, and 3️⃣ How can THEY have it right now. — Bonus tip 🎉: for B2B marketing, nearly 💯% of your potential customers want to make more money 💵 in an easier (more efficient way) so they have more time to do what they love.

Lebanese celebrate roots, future with Raleigh festival

What a great day for our client, Triangle Lebanese Association, during the 17th annual Lebanese Festival. The festival had more than 5,000 attendees. Special shout out to the N&O for recapping such a fun-filled Easter Saturday.  Check out the article below.


Soha Hilal viewed much of Saturday’s Lebanese Festival through the camera lens on her phone.

She took photos of her daughter, Carla, before the 8-year-old and about 20 other children carried a giant Lebanon flag to a stage on Fayetteville Street’s City Plaza.

Hilal snapped more photos just before Carla walked on the stage to perform a traditional Lebanese dance, known as Dabke.

In fact, it wasn’t until after the music stopped and Carla struck a pose that Hilal stopped taking pictures. After kneeling in front of the stage and holding her gold phone aloft, Carla’s mom stood and high-fived several other camera-wielding Lebanese parents.

“We’ve had her dancing (in the festival) since she was 4,” Hilal said of her daughter, who was born in Raleigh. “We want her to get used to our beats, our music, our culture and our people.”

Organizers said more than 5,000 people crowded the south end of Fayetteville Street on Saturday afternoon to experience dancing, food and other customs of the Middle Eastern country.Saturday’s festival was the 17th hosted by the Triangle Lebanese Association, founded in 1986.

New home

Lebanese have been a part of North Carolina culture for more than a century. But this year, the association had an extra reason to celebrate. TLA late last year bought the first building it can call its own: a 4,500-square-foot structure on Horizon Drive in Raleigh.

“We’ve been saving up for it since we got started,” said Doumit Ishak, a co-founder of the association who serves as its president.

The Lebanese are known for being nomadic, Ishak said. And the Triangle association was no different – gathering in restaurants to socialize and renting out different venues for events over the years. Now it has a space to introduce new cooking classes, dance classes and Arabic classes, Ishak said.

On Saturday, the 50-year-old could hardly contain his excitement. He took a break from manning a grill to hug dozens of friends – even lying on the sidewalk to arm-wrestle with boys.

“These kids are like my own,” he said. “This is an event that, as you can see, makes us so happy and proud.”

North Carolina has been home to Lebanese immigrants since the 1880s and now has about 16,000 Lebanese-Americans, say with N.C. State University’s Khayrallah Program for Lebanese-American Studies.

Prominent Raleigh businessman and restaurateur Greg Hatem – who owns Sitti, Gravy and the Raleigh Times, among others – comes from a Lebanese family.

The community has been a part of the culture for so long that the N.C. Museum of History last summer hosted an exhibit called “Cedars in the Pines,” which chronicled Lebanese life in North Carolina.

But for others, such as 7-year-old Jacob Pogerelski, Saturday’s festival provided a rare opportunity to learn about an unfamiliar culture.

His family, which is of Polish descent, spent time at a booth learning Phoenician – the language of some of ancient Lebanon’s earliest settlers – before studying the food selections.

“I can’t believe my name in Phoenician is only two symbols,” Pogerelski said. “It’s interesting.”

Lebanese are known for being hospitable and family-oriented, so many are eager to share their culture, said Bisharah Libbus, who moved to the U.S. from Lebanon in 1971 and now lives in Chapel Hill.

Saturday’s event, which acted as a reunion for many Lebanese in the community, reminded him of when he was embraced by a stranger while walking in his hometown of Tyre last year.

“Your grandmother and my grandmother were sisters! Come, come let’s have coffee,” he recalled the woman saying. “I had never met her. But that’s how we are, very warm.”

BBB Announces Spring “Secure Your ID” Day Document Shredding and Electronic Recycling Event

SID Day Logo-PNG

Better Business Bureau serving Eastern North Carolina announces its spring “Secure Your ID” Day event will take place at two locations in Raleigh on Saturday, April 18, 2015. It will include document shredding, collection of computers and hard-drives for secure destruction, electric/electronics recycling and identity protection tips. The Raleigh shred event will be from 8 a.m. to 12:30 p.m., in the parking lot of Coastal Federal Credit Union located at 1000 St. Albans Drive and Lafayette Village located at 8480 Honeycutt Road.

The 2015 Identity Fraud Report by Javelin Strategy & Research, states that in 2014, 12.7 million consumers experienced identity fraud, with one incident of identity theft occurring every two seconds.

“Shredding paper documents and safely disposing of used computers and mobile devices are key ways to protect an individual’s identity,” says Toby Barfield, president and CEO of BBB serving Eastern North Carolina. “Our free shred event is the perfect opportunity to safely dispose of both paper documents and electronics.”

During the event, local partners ProShred, A Shred Ahead and GEEP will be on site. Individuals are encouraged to bring up to three boxes/bags of documents that have been removed from binders, and up to five electric/electronic devices. Accepted items are computers, cell phones, tablets, TVs, printers, fax machines, vacuums, DVD/CD players, microwaves and toasters.

To date, the semi-annual “Secure Your ID” Day events have safely destroyed more than 250,000 lbs. of sensitive documents and 65,000 lbs. of electronics. Additional event information is available at

This is the 14th consecutive “Secure Your ID” Day the Coastal Federal Credit Union has sponsored. Lafayette Village has been serving as a sponsor since October 2013.

About BBB serving Eastern North Carolina:
Better Business Bureau serving Eastern North Carolina is a 501(c)(6) not-for-profit corporation serving 33 counties in eastern North Carolina. The organization is funded primarily by BBB Accredited Business fees from more than 3,000 local businesses and professional firms. BBB promotes integrity, consumer confidence and business ethics through business self-regulation in the local marketplace. Services provided by BBB include reports on companies and charitable organizations, general monitoring of advertising in the marketplace, consumer/business education programs and dispute resolution services. All services are provided at no cost to the public, with the occasional exception of mediation and arbitration. Visit

DocuSource Acquires One to One Group


DocuSource of NC was recently featured in the Triangle Business Journal for its acquisition of the One to One Group in Florida. DocuSource owners became minority shareholders in the One to One Group in 2011 and took over majority ownership this year. Concurrent with this acquisition, The One to One Group is opening a Boston office, which is the third location for the company and solidifies its position as a dominant player in the Eastern United States. Read the full story in the Triangle Business Journal by clicking here.

About DocuSource of North Carolina, LLC: DocuSource, a full-service resource for printing and communication materials, has built its success on providing businesses the most important elements of visual impression. From customized marketing, training and technical documents, to life-size graphics, to an online document management system; DocuSource delivers communication relevant to each client’s success. Headquartered near RTP, N.C., DocuSource is a women-owned organization with a complete production, fulfillment, and distribution operation. The customer care experts at DocuSource offer a customized approach to maximize their clients’ printing needs adding value and saving time. Using state-of-the-art resources, the DocuSource printing experts create tailored solutions including personalized booklets, binders, DVDs, large format color graphics and much more. From start-ups to Fortune 1000 brands, DocuSource has proven relationships with servicing industries such as biotech and pharmaceutical, contract research, education and software development. To learn more about DocuSource, please visit

About The One to One Group: Based in Sarasota, Florida, the firm is nationally acclaimed for its success in support of non-profit organizations from Massachusetts to Florida. Focused on human services, cultural arts, and academic clients, The One to One Group improves non-profit response rates through the use of data-driven, highly personalized, full-color printed direct mail, and Internet campaigns that target requests with pinpoint precision. To learn more about The One to One Group, please visit

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