Media Plan Set for 29th Annual International Festival of Raleigh


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Articulon has completed a multi-media ad buy to promote the 29th annual International Festival. After careful review of print, online, broadcast and outdoor advertising options, the firm has created an advertising package that maximizes reach per dollar spent and focuses on connecting with new audiences. Of key importance was to leverage added value opportunities such as contests and editorial.

This is one phase of a muti-level publicity and media relations campaign Articulon is managing to increase attendance at the International Festival.