The agency has been recognized in the interactive category for its work with the North Carolina Guardian ad Litem program.
“We are honored to have our work recognized by industry leaders,” says Cindy Stranad, APR, Articulon founder. “Meeting the goals of the campaign and sharing this recognition with our clients is a great achievement.”
Articulon was recognized with a Bronze ADDY® for creating a social media campaign to engage a non-traditional, 18-35 male and minority demographic. The volunteer recruitment campaign is titled “Be the Voice for a Child” and showcased the personality and diversity of children and teens in need of a court advocate. Celebrity testimonials were also used to bring the story to life with voiceovers and videos.
“From concept to production, the entire Articulon team strives to reach each client’s audience in a way that emotionally resonates with them,” explains senior account manager Mike Gauss.