Second Empire 5K Classic Selects Articulon as Agency of Record

RALEIGH, N.C. (April  29, 2010)—Branding and public relations firm Articulon ( announces today that it has been named the agency of record for the Second Empire 5K Classic presented by Wingate by Wyndham ( The Raleigh-based firm is managing marketing and public relations efforts including brand creation, media relations and social networking.

In its 10th year, the 2010 Second Empire 5K Classic will feature a competitive and non-competitive 5K run/walk, a one-mile fun run sponsored by A Child’s Hope ( and a 100-yard dash for 6-year-olds and younger. A portion of the proceeds will benefit Hopeful Parents ( which provides community support to adoptive and birth families. Also, to raise community awareness of adoption, the event will include an expo with North Carolina-based adoption organizations on hand to speak with participants. To register for the event online, visit

“This year’s Second Empire 5K Classic is a wonderful community event that has always supported great local causes,” says Cindy Stranad, APR, Articulon principal. “We are proud to be a part of this race.”

Articulon continues to grow its cause marketing practice area. In addition to working with Hopeful Parents, the firm has partnered on projects with the National Kidney Foundation of North Carolina, Special Olympics North Carolina, the National Multiple Sclerosis Society of Eastern North Carolina, the Spastic Paraplegia Foundation and MS Events.

About Articulon: 
Articulon impacts the way our clients communicate their brands and events to build stronger relationships with existing and prospective customers, sponsors, shareholders, employees and the community. With a customized approach, each campaign is both commercially intelligent and measured by tangible results. With a commitment to responsiveness and creativity, Articulon works with professional service-based companies, associations as well as with organizations that promote cause-related initiatives to increase visibility especially in the health, wellness and environmental practice areas. Work has been completed for emerging brands and Fortune 500 companies including: McDonald’s, Panera Bread, The American Kennel Club, Defond North America, Better Business Bureau of Eastern North Carolina, Hughes Pittman & Gupton and Saks Fifth Ave. In June 2009, Articulon was named a Top 100 N.C. Small Business by Business Leader magazine. or call 919.232.5008.

About Second Empire 5K Classic: 
In its 10th year, the Second Empire 5K Classic has a long-standing commitment to supporting community organizations. This year, the 5K Classic will benefit Hopeful Parents (, a nonprofit organization that assists prospective adoptive parents in preparing to adopt and provides community support to adoptive and birth families. With more than 800 participants in 2008, the 5K Classic consists of a 5K race, a 1-mile fun run and a 100-yard run for kids 6 years old and younger. Held on one of the fastest 5K-certified courses in the Triangle area, the race is part of the Second Empire Grand-Prix. 2010 sponsors include: Wingate by Wyndham, A Child’s Hope, WakeMed, Southern Community Bank and Trust, The Athlete’s Foot, Articulon, IBD Benefit Services and Raleigh Downtowner Magazine. To learn more about the Second Empire 5K Classic,

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