The Defond North America Group

The DNA Group operates three subsidaries:

  • Defond North America, an integrated solutions provider of electronic and electro-mechanical products
  • Digital Switching Systems, a switch and power management technology provider to the marine and transportation industry; and
  • Sygnal Technologies, a solution provider to the appliance industry

The company was preparing for a business model shift, and approached Articulon. Click on the button below to see how we “Powered On” the swtich industry.

The DNA Group engaged Articulon to increase their positioning as experts in product design and development.

As a result of Articulon’s PR efforts, The DNA Group received extensive media coverage including feature stories on product and projects, positioning as expert for industry Brainstorm features, and full features about the firm and its offerings.

Placement included:

  • The Triangle  Business Journal
  • Product Design and Development Magazine