OutRaleigh Festival

OutRaleigh, a  LGBT Center of Raleigh program, celebrates the diversity of families in the Triangle region of North Carolina. With the theme of “All Families Matter,” the annual street festival on May 5 in downtown Raleigh. This family-friendly event provides a safe and welcoming environment for all people to have fun and learn about issues affecting neighbors, friends, coworkers and family members who are lesbian, gay, bisexual or transgender. The event includes guest speakers, live entertainment, a KidsZone and an expo area. Visit www.outraleigh.org.

Articulon was engaged to promote the event and manage media during the event. Part of the strategy included securing a media partnership and using the debate over same-gender marriage to gain media interest.