Human Centric: Corporate Public Relations Campaign

HumanCentric is a product design and development firm providing  design and market research to Fortune 100 companies. The company’s in-house marketing staff primarily focused on new client activities, existing client communications and internal communication systems and structures.  CEO and founder Barry Beith realized that the company wasn’t taking  advantage of PR opportunities.

In April 2005, HumanCentric engaged Articulon to assist in increasing  awareness. Articulon assigned a client services team to the account to  develop a greater media presence while maintaining brand awareness.

Articulon identified targeted visibility opportunities. Articulon then  initiated conversation with reporters concerning the firm and its  accomplishments with local, regional and national trade media.

As a result of Articulon’s efforts, HumanCentric received extensive media  coverage including: feature stories on products and projects; positioning  as expert for industry brainstorm features, and full features about the firm and its offerings. Placement included: Tech Journal South, WRAL..c o m , Local Techwire, Business Leader, Dexigner, Design 2 Part Magazine,  Product Design and Development Magazine, Automotive Engineering,  Industry Week and more.