Situation:

The Conservation Council of North Carolina (now The North Carolina League of Conservation Voters) is a pragmatic, non-partisan advocacy organization working statewide to protect, preserve, and enhance the quality of life for North Carolina citizens.

In early 2008, The Conservation Council of North Carolina joined forces with five other state and national environmental and conservation organizations to address four issues of common concern. Their goal was to educate the public and influence the N.C.  Legislators to pass legislation during the 2008 short session.

Assignment:

  • Create an identity and brand the progressive nature of the cooperative effort
  • Establish the communication platforms that would be used to educate voters

Program Elements:

  • Identity
  • Web site
  • Member Newsletter
  • Media Relations

Results:

  • The legislature took action during the short session in 2008 passing critical legislation concerning North Carolina beaches and waterways.
  • The NC Common Agenda added five new priorities in 2009, continuing the unify the messages under one umbrella theme.