Ridgewood Shopping Center Turkey Trot

MS Events is a nonprofit dedicated to coordinating bike and foot races that raise funds and awareness for local causes. The organization began as a group of volunteers and continues today as such with nonprofit certification. MS Events raises funds for the National Multiple Sclerosis Society of Eastern North Carolina.

Articulon’s assignment was to create a media relations plan that would garner attention for Raleigh’s annual Thanksgiving Day event.  With a steady stream of information in front of the media during the weeks leading up to the event, Articulon facilitated the partnership with 850 AM The Buzz / 620 AM The Bull in promotion of the event.

The 2008 Ridgewood Turkey Trot was the most successful to date. More than 1,700 people participated in the event, raising more than $18,500. Articulon’s PR efforts produced nearly 3 million media impressions and garnered more than $29,000 in public relations value.

Coverage included:

  • The News & Observer (online and print)
  • WRAL-TV 5
  • 850 AM The Buzz / 620 AM The Bull
    • 30-second public service announcements (100 total)
    • 25 on-air mentions of the event by show hosts