Wake Forest radio station picks Articulon
WCPE 89.7, a classical music radio station based in Wake Forest, has named a Triangle public relations company its agency of record.
Raleigh-based Articulon will manage the station’s media relations, branding and advertising. The company has created a year-long campaign to use multiple marketing strategies to bolster awareness of the station and generate listener support.
WCPE is a 28-year-old, non-commercial radio station that is entirely listener supported. The station claims to have 150,000 listeners in the Triangle.