About two months ago, I saw that a reporter was going to be doing a story about social media and implementing it to help promote events. Having just come off my work with MoonRunners Saloon, I figured I would sit down while finishing up my morning coffee, and send a quick email of the top-three tactics I used. I sent it and forgot about it. This week I received an email from the reporter informing me that one of my tips had been picked up as a quote. It was an exciting day.
At the end, I’ve attached the original three tips I sent to the reporter for event promotion.
Click here to read about 5 Ways to Promote Live Events Using Social Media .
Ironically enough, the next day, I saw that the same writer was looking to do a quick blog on Halloween costume ideas using social media. Just days before, I had just so happened to dress up as twitter for a Halloween party I had attended. I wrote up a quick paragraph explaining what I did, attached a few pictures, and sent it off. The next day, I was sent another email saying that my quote had been used in the story.
Click here to read about Social Media Themed Costume Ideas.
I wish getting stories covered was always this easy!
1. Tease the event: Don’t reveal every single detail about the
event, especially if there is already an established brand. People love
anticipation and it automatically makes the event seem cooler when there is
a “stay tuned” type of message to start.
2. Countdown: Once the event is announced, do a countdown. Make sure
it is visual and graphically appealing. This is NOT a simple “Five days until
the event” Facebook status. It is more a hero shot that is a
snippet of the event. Don’t overdo it. I started at 19 days out. At first, I
posted one every few days. Then, I did every other day. When I reached five days out,
I did every day. It got massive involvement and kept the event at the
front of people’s minds without spamming them with the same event details.
3. It’s OK to be Melodramatic: I speak for this on a highly consumer
projects. It seems we were always told not to be super melodramatic growing
up, however this may be the time to break that rule. Use made up taglines.
Make the event sound like it’s going to be the best thing to ever happen.
People only know what they read, the better it sounds, the more they’ll want
to attend (and the better the event becomes). The more you hype it up via
social channels, the more viral it will become both on and off line.