Articulon Making News

Adapt Your Marketing Strategy in a Fluctuating Economy

Who knew at the beginning of the year when we were preparing this article that come mid-March the world would be turned on its head due to the COVID pandemic?

Click the image to download a PDF of the article.

More poignant than ever, Account Director Mike Gauss share the best ways for construction business to adapt when market demand changes.

A well-developed marketing and public relations program establishes and protects a company’s reputation far beyond the sales team’s ability. Moreover, it can contribute to generating inquiries and leads outside of a company’s primary market sector and improve the efficiency of your sales force by reducing the number of in-person meetings required to stay connected with clients and prospects.

Click here to download Shift Happens: Adapt Your Marketing Strategy in a Fluctuating Economy in Construction Business Owner magazine.

For additional marketing tips and tricks, as well as ways to build your brand and reputation, check out our blog here and subscribe to our email list below.

JCAT Brand and Reputation Article

Build Your Brand and Reputation

Account Director Mike Gauss shares a little about how and why a company should invest in its brand and reputation. Even when business may be booming.

JCAT Brand and Reputation Article
Click the image to download a PDF of the article.

In this informative article, Mike discusses:

  • The role marketing and PR professionals play in building a brand and reputation
  • Pitfalls when relying solely on in-house staff to fill all your needs
  • How to find the best outsource/contracting partner

Written for the Journal of Construction Accounting and Taxation, Mike applies his knowledge of the construction industry so the information is relatable to construction executives.

Click here to download Getting the Longest and Loudest Bang Out of the Boom in JCAT.

For additional marketing tips and tricks, as well as ways to build your brand and reputation, check out our blog here and subscribe to our email list below.

Articulon Retained By Two New Clients

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Read the full story at Daily Dog

Articulon, a full-service communication firm based in Raleigh, North Carolina, announced today two new account wins within the Professional Services practice group. The accounts will be managed based on the firm’s proven expertise in media relations, social media and website development.

New business wins are:

  • North Raleigh Law Group—North Raleigh Law Group serves as a “one-stop-shop” for all business legal needs: Entity Formation and Incorporating (LLCs & Corporations), Dispute Resolution, Lawsuits and Litigation, Business Divorce, Non-Compete Agreements, Collections, and many other legal services. A complete website redesign is underway for this law firm serving the Triangle for more than 25 years.
  • CAI—With locations in Raleigh and Greensboro, CAI is a membership-driven organization that helps North Carolina employers maximize employee engagement and minimize employer liability through human resources and management advice, training, news, survey data, public policy advocacy and consulting services. Articulon has already begun a media relations campaign.

“From law firm marketing to a full-scale campaign for a member-driven HR organization, the Articulon team is focused on strategic success for each client,” says Cindy Stranad, owner and CMO.

Articulon Wins Three InSpire Awards

Read the full story at Daily Dog

A Raleigh-based brand communication firm Articulon received three InSpire Awards from the North Carolina Chapter of the Public Relations Society of America. The agency was recognized for its work on behalf of MoonRunners Saloon and SAFE Haven for Cats during the sixth annual InSpire Awards banquet on May 7.Inspire_Award

Articulon won Best in Category for their direct response campaign – SAFE Haven for Cats Saves “The Lucky 8.” Additionally, the agency received Awards of Excellence in the following categories:

·      Bronze InSpire Award: Press Kit/Media Kit – Bar Rescue Unveils MoonRunners Saloon on National TV

·      Bronze InSpire Award: Direct Mail/Direct Response – SAFE Haven for Cats Saves “The Lucky 8”