Who knew at the beginning of the year when we were preparing this article that come mid-March the world would be turned on its head due to the COVID pandemic?
More poignant than ever, Account Director Mike Gauss share the best ways for construction business to adapt when market demand changes.
A well-developed marketing and public relations program establishes and protects a company’s reputation far beyond the sales team’s ability. Moreover, it can contribute to generating inquiries and leads outside of a company’s primary market sector and improve the efficiency of your sales force by reducing the number of in-person meetings required to stay connected with clients and prospects.
Click here to download Shift Happens: Adapt Your Marketing Strategy in a Fluctuating Economy in Construction Business Owner magazine.
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